Posen Brothers Create Custom Business

Posen Brothers Create Custom Business
By: Janice Neumann, Daily Southtown

Not ones to goof off after school, Amir and Armoni Gause instead put their energy into developing unique gadgets and backlit posters in their family garage.

It’s all part of a new business venture.

At Viral Customz, the two brothers create flashy household items, including custom-made speakers with screens for consuming internet videos and music, backlit posters like found in movie theaters, and giant shoe boxes that hold multiple pairs of footwear.

Working on these their custom products and selling them can take hours each afternoon and evening. But they still make sure to get their homework done.

Armoni Gause, the company’s president, is a recent Bremen High School graduate now attending Moraine Valley Community College, and Amir Gause is a senior at the school in Midlothian. They live in Posen, though grew up on the South Side of Chicago.

Their knack for making cool things goes back years, and their dad has had a big influence.

“It goes all the way back to when we were kids,” Armoni said. “When we were growing up, we saw him build everything.”

Naturally, they wanted to build things too.

“We want to try to do some stuff like our daddy,” Armoni recalled them saying.

Their father created television setups in his cars, with games like Mario Kart the brothers could play. When their mom wanted their dad to build a bar in the basement, he built a theatre screen and counter, adding a pool table and making the room look like a movie theater, they said.

“We said, you can’t just have any kind of poster, you have to do a backlit poster like in the movie theatre,” said Armoni. “We came up with our own design.”

Amir said he was impressed early on with how quickly their dad took on repair challenges at home.

“If anything in the house was broken, before my father would even let my mother buy anything to replace it, he would be like, ‘I could fix that.’”

But their dad also wanted to instill that know-how in his sons.

“He would make us sit there and try to fix it with him,” said Amir.

That help continued as they launched their business, as a colleague of their father helped them develop their website at https://www.viralcustomz.com/.

But the two brothers also have a special bond with each other.

“Me and my brother always have a good time being around each other,” said Armoni Gause.

Their business smarts recently caught the attention of Bremen High School Special Education teacher Amir Ross, who has coached both students, Armoni in football and basketball and Amir in basketball.

Ross found out what the two were up to in June and they customized a speaker for him with music and video capabilities and a Chicago Bears color theme.

“It actually impresses me they do everything by hand, they buy their wood, cut the wood, paint it,” Ross said.

The speaker is now a fixture in Ross’s classroom.

Ross said the two were also very hard workers and resilient.

“They come from a good household and I think that’s one thing they carried from their parents — their resiliency,” Ross said.